Content Without a Strategy Is Just Noise. Let’s Fix That.
For small and mid-sized businesses ready to grow: we build strategies that attract the right customers and build lasting authority. This is Toronto content strategy consulting that turns scattered posts into a system that works.
You know your content needs work. You just never get to it. Now you don’t have to! We’ll take care of it all for you.
Most businesses don’t have time to do content right. You’re busy, handling everything from customer service to sales promotions to staff evaluations. Updating your website is often the last thing on your mind.
When you do update, it’s writing something when you think of it… and forgetting about it more often than not.
That’s not a strategy and it’s not effective. It’s inconsistent. It targets the wrong audience. It’s costing you time and money and not giving you anything in return.
A content strategy separates your site from the noise.
It defines who you’re talking to, what they need to hear, and exactly how to reach them. Then it turns that into a repeatable system that actually works.
That’s exactly what we’ve done for over 15 years. It’s exactly what we can do for you. It’s time you get the website your business needs.
The strategic thinking of an agency. The accountability of a solo expert.
Toronto SEO Web Content is a founder-led boutique agency that’s been specializing in strategic SEO, conversion-focused content, and digital growth planning since 2009.
We don’t just write pages, we help your company truly connect with the right audience.
Your Brand’s Story, Tailored For Growth
Every business has a story. More often than not, it’s the story that attracts customers. It’s what makes you stand out. Your people, your process, your message, and your history, they’re all a part of your unique selling proposition. They’re the reasons your business is great.
We help you tell your story so that it’s not just engaging and interesting, but that it’s aimed directly your ideal customers.
Your best buyers are already looking for a business like yours. Since 2009, we’ve connected businesses to their target markets. We bring them to your site and, once they’re there, we sell you and what you can do, so that working with your company becomes the easy and obvious choice.
Our Content-Led Growth Services
The Content Foundation
The starting point for businesses ready to get serious about content.
In 30 days you’ll know exactly where you stand, who you’re talking to, and what to create first.
Best for: businesses building from scratch, preparing for a website redesign, or starting fresh after years of inconsistent content.
- Full content and SEO audit of your existing website
- Audience definition and messaging positioning
- Keyword map covering your core topics and opportunities
- Brand voice and tone guidelines
- 60-day editorial calendar ready to hand to a writer or use yourself
- Two calls — discovery at the start, debrief at delivery
The Content Sprint
Strategy plus execution. You leave with a complete 90-day content roadmap and three pieces of content produced to spec, so you’re not just planning, you’re already publishing.
Best for: businesses that have a website and some content but no real system, or those ready to invest in content as a growth channel and want expert execution from the start.
Content Foundation alumni receive $200 off.
- Everything in The Content Foundation
- Full 90-day content strategy and channel plan
- Competitor content analysis (up to three competitors)
- Three pieces of content written and delivered (blog posts, web pages, or newsletter issues)
- SEO implementation guidance for each piece
- 90-day editorial calendar with detailed briefs for every item
- Three calls — discovery, mid-point check-in, final debrief
The Content Engine
An experienced content strategist in your corner every month. Consistent planning, performance oversight, and editorial direction, so your content never goes quiet and never loses its purpose.
Best for: businesses serious about content as a long-term growth channel who want senior strategic direction without agency overhead.
Sprint alumni receive a reduced first-month rate.
- Monthly strategy session (45 min) to plan, review, and adjust
- Rolling 30-day editorial calendar delivered by the 1st of each month
- Up to four pieces of content reviewed or written per month
- SEO implementation guidance for each piece
- On-call email access for quick strategic questions (response within one business day)
- Quarterly strategy refresh — bigger picture review every three months
Ongoing · cancel with 30 days’ notice after minimum
Proven SEO Techniques and Content Strategies to Boost Your Business
Do you have a great-looking website that simply isn’t drawing traffic? Are visitors showing up, but not converting? Starting a new website? Want to promote your business with social media content, newsletters, blogs, and more? We’re here for you!
Content without strategy is just noise.
Let’s do better!
Fifteen years of making content work. Here’s what that looks like.
I’m Richard Moldovanyi. I trained as a journalist at Toronto Metropolitan University, which means I think in stories and why they matter. For over 15 years I’ve written web copy, built content strategies, and helped businesses find the right words for the right audience.
I work with small and mid-sized businesses who are serious about growth, but who don’t have the budget or desire for a huge agency.
Not sure where to start? Let’s have a conversation. It’s a great chance to look at what you’re doing and figure out how a content strategy could change things for you.